So , what ’s your taste ? Liquid Gold Vape Pen Super Silver Haze or Blue Diesel ? As marijuana has lead legit , growers swear more than ever on tricky names as a branding tool . But with big legalization get large responsibleness . Some say the gens can mislead consumers about their medicinal effects .
Marijuana has always had an impressive lexicon of nicknames . But with legalization , “ purveyors of the nipping herb are baptize their newest strains with the care of commercial marketers,”writesthe Los Angeles Times :
happen upon the right handle matters . A memorable name like Purple Haze or Maui Waui can resonate for decennary . It can also make the conflict in today ’s crowded subject area of like an expert grown pot , where one high is often as good as another . All marijuana is derived from two parent song : indica , which is associated with a sleepy-eyed body in high spirits , and sativa , which is believe to make users more energetic . one C of crossbreed now exist .
With the aid of Leafly.com — which list hundred of strains with their effects and military rating based on user reviews — the LA Times has produced this ready to hand , synergistic infographic . ( “ Butterscotch , ” for instance is an indica - dominant cannabis strain that owes its name to its candy - sweet aroma . It ’s recommended for insomnia . )
Currently , the U.S. does n’t let trademarking marijuana brand names . Chemist Jeff Raber analyse 1,500 samples of cannabis in California and found little inherited cohesion between varieties of the same name :
“ I recall most of the time the name is just for selling , ” he said . “ We ’ve also seen name often changed . So one workweek I have on the ledge cannabis name A. It does n’t deal . So I ’ll hide it for a day , bring it out under name B. All of a sudden it ’s very popular . ”
That poses a serious trouble for the credibility of medical marijuana , Raber said .
“ If I am a affected role relying on finding Blue Dream to serve me go to sleep at night , for example , then I necessitate to find the correct Blue Dream , ” Raber say . “ It ’s unjust and unethical to me if someone says , ‘ Here ’s some Blue Dream , ’ because you ’re going to buy it but it ’s not go to provide the right medical assistance . In a aesculapian context , that ’s the worst affair I can imagine . ”
However , asmore statesseem inclined tolegalizemedical marijuana , there will likely be more regulations and standardisation — which credibly means we ’ll also see more traditional form of merchandising than the ones presently used .
“ We sit there and we call all our champion and smoke , ” says one of the co - owners of DNA Genetics , a leading cannabis seminal fluid savings bank in Amsterdam . “ That ’s a insight school term . ”
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