Why would chipmaker Intel want to commission science fiction source to write narration ? So that the engineering science - focused troupe can originate recollect more in term of user coating . The Tomorrow Project , a novel anthology that Intel release online a few month back , aims to help Intel ’s engineers reckon how hoi polloi will actually need to utilize engineering science in the time to come , so they can design better products .
https://www.youtube.com/watch?v=Y0a40vp1Uyc
It ’s a product of Intel ’s social skill division , whichBusinessWeek says
assesses technical trends by sending anthropologists and sociologist to hang out in know room , older aid centers , and hospital . The logic behind the effort : Understand how engineering is used and you ’re more probable to project chips multitude will buy .
Part of the division is Brian David Johnson , Intel ’s resident fantast , who spearheaded The Tomorrow Project . The video recording at left wing shows Johnson talk about the project and how it fits in to Intel ’s delegacy .
The contributors to the book include Douglas Rushkoff , along with Ray Hammond , Scarlett Thomas and Markus Heitz . ( A 2nd intensity come out in October.)The whole affair is available for downloadas a detached PDF and a podcast . Here ’s how Rushkoff ’s tale , “ Last Clarence Day of Work ” start :
I ’m finally doing it . Clocking out for the last time .
It ’s been twenty years since they began offering the package , close to a tenner since the company ’s been down to just the skeletal observation crew , and over a twelvemonth since it ’s been just me . Well , Curtis and me , but he was n’t every to the full here , anyway , so when he will the position it was more like determine someone log off one web to join another .
And I ’m bet forth to it , I really am . I just thought being the last one here would be a more notable achievement . At least more renowned . An accomplishment as renown - worthy as something my father could have done . So while it is a significant human milepost , I ’m certain of it , I just so happen to be doing it when nobody is around to care . I am the headline of every newspaper , the front page of every entanglement situation , and the message in everybody ’s inbox : Dr. Spiegel turn Off the Lights .
scan the whole thing at the radio link . [ The Tomorrow ProjectviaBusiness Week ]
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