Apple ’s sound squad has misplaced priorities .
Apple ’s infamouslitigiousnesselicits umbrage or wonder depending on the bystander , but all would yield its effectiveness . Throughout the twelvemonth , Apple has beaten critics in the courts , quashed rumors with legal complaints , and fostered a culture of privacy that enable a stunning , spectacular product buzz unmatched in industry . The casual observer might wonder how Apple attorneys are kept at such a heightened , delirium - at - the - ready , state of matter of legal vigilance around the clock , around the globe , throughout the class .
Which makes Apple ’s timidity in the nerve of an actual , honest - to - good , pervasive , on-going , global , medium - saturating threat to their nitty-gritty clientele , make image , and consumer goodwill … baffling .
To pick just two model of the distance , beyond any remote semblance of common sense , to which Apple ’s legal department will go , see Nicholas Ciarelli and Jason Chen .
Ciarelli , who ’d started a rooter site about all things Apple when he was just thirteen yr old , announced , in January 2005 the at hand launching of the Mac mini on his blog . This was two weeks before it was to be officially launch at an Apple event . Apple sued . Then just eighteen and a newcomer at Harvard , Ciarelli oppose an unlikely three - twelvemonth battle against Apple before caving in to the inevitable and agreeing to shut down his site in a secret legal settlement with Apple .
In 2010 , Jason Chen , editor of an highly democratic contraption web log , acquired an iPhone prototype that an Apple employee had left at a bar ( ! ) Apple “ pressed local police to investigate “ , which take to police – uniformed , with triggerman – raid Chen ’s home and seizing his data processor . Quite an unwished-for exploitation for somebody who writes about applied science for a keep . An eighteen - calendar month - long effectual hassle ended with the San Mateo Distrcit Attorney stating“that there was not enough evidence to indict Chen or anyone else associate with Gizmodo”according to the CNET round - up .
I ’m allow for a minute cold by this story of aggressiveness in effectual departments – it ’s not what I ’d take to do with critic , or particularly , rooter , as in these face – but I ’m not in a hit - driven gadget business . So as a business matter , I ’m not qualified to pass judgement – it ’s up to Apple to make up one’s mind the correct level of aggressiveness for their business . And as a consumer , it ’s had zero impingement on my ever - increasing acquisition of Apple products over the retiring five year .
What I do find out noteworthy are the pick that Apple ’s legal section has made . Once you determine that you ’d care to puruse a very strong-growing legal stance towards the humanity , friend and foe likewise , and you bring forth a public , worldwide , unstinting report for aggressiveness with a strategy that be you gamy dollar , a sure electronegativity of reputation , and other unwellness that go along with pugnaciousness , how do you nail Ciarelli and Chen while ignore Daisey ?
That is , how does your effectual strategy at the same time countenance :
The persecution of an Ivy League teenager and a gadgets - guys ’ gadgets guy , who love your ware so much that they expend their integral work life breathlessly revealing your every move to audiences both interested and uninterested , thereby tacitly digest , upholding , and validating the entire semi - mystical hold your firm has on the otherwise intellectual mind of many of the country ’s technologists , all of which allows your business firm to become the most valuable company on Earth …
AND , simultaneously …
Standing by mutely , while allowing a persuasive , accomplished , connive performing artist and conman , who successfully practice the world ’s most - renowned newspaper publisher and America ’s public tuner electronic web to slander your firm in one of the most effective anti - corporate PR military campaign since Ida Tarbell , thereby calling into question that same semi - mystical hold you have on the world in the nous of millions of actual normal masses ( who , in demarcation to the fanboys above , his message actually reach ) and which story , it turns out , can be untangle by a journalist ’s Googling “ cathy shenzen translator ” while fact - checking the microscope stage performer ’s claims , thereby leading to his being discredited in a very public , humiliating fashion in a matter of minute !
I ca nt ’ square the two . Why vanquish your own fanboys while give up the worldwide pulpit to a hooligan ? Why squash people who love you and let liars to prosper ?
Your priorities , Apple , seem misplaced .
Republished with license fromMarc Cenedella .
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