They ’re the hellish inspiration of Solve Media , a New York - based inauguration that ’s looking to stuff something people typically do n’t want to look at — ads!—into a quad where hoi polloi are routinely forced to look — captcha boxes ! For some reason , this ungodly pairing ca-ca both of these individually tolerable things a little more loathsome in my eyes , kind of like a combination Pizza Hut Taco Bell .
But as Solve learn it , they ’re doing you a favor , what with how hard it is to take captchas these Clarence Shepard Day Jr. anyway . Which is actually kind of true . So now the question becomes , what ’s more frustrating : have to squint to distinguish if a character is a squiggly oblique “ q ” or a squiggly devious “ g , ” or being assailed by an net Explorer ad where there once was n’t one .
AOL , Toyota , GE , and Microsoft have all hopped on board , so you may expect to see the captcha advertizement in your web web browser shortly . “ Banner ads are easy to disregard , ” a Toyota media strategist explained toAdAge . “ We ’re very intrigued by this . ” Ugh . I ’m sure you are . [ FastCompany ]
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