As if we did n’t have enoughscam - ridden cryptocurrencyout in the world already , on Friday a new coin based on The Lord of the Rings will enter the marketplace . But that ’s not the weird thing about “ JRR Token , ” the crypto that identify itself as “ one token that find them all . ” That honor goes to the substance from Billy Boyd , the actor who play Pippin drive in Peter Jackson ’s films , promoting the crypto .

in the beginning this week , JRR Token — not to be confused with the author of the beloved saga , J.R.R. Tolkien — send a 40 - bit video of Boyd speaking favorably about the fresh crypto . Boyd was give to do the video viaCameo , the program that allows masses to yield celebrities to send them video messages , do live video calls , and publish them unmediated subject matter . As of the time of publication , Boyd ’s telecasting had been viewed more than 198,000 times on JRR Token ’s Twitter .

That ’s a pretty vainglorious encroachment look at they pay off about $ 145 for the video , which is Boyd ’s rate on hisCameo page .

Dominic Monaghan and Billy Boyd in The Lord of the Rings.

Dominic Monaghan and Billy Boyd in The Lord of the Rings.

While Boyd does n’t explicitly tell people to bribe the crypto in the video — in fact it looks like he ’s reading a script they station him most of the time — he does say that the currency will be around for the longsighted haulage . In plus , he adds that JRR Token will go “ to the moon , ” which in the crypto world means that the price of the currency will go right smart up . Not sure if Boyd knows the specific reference , though .

https://twitter.com/embed/status/1422232229183463428

“ Now , I ’m here to tell you JRR was created with a mind to have a unchanging and sustainable crypto that would be bosom by adventurous feel everywhere . Its ‘ Tokenomics ’ reverberate that it will be around for the long haul , ” Boyd said . “ Do I think they ’re going to the moon ? There and back again . ”

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Funny enough , although Boyd ends with a reference to The Hobbit , it could be interpreted as a violent flag in the crypto world . After all , if you want a price to go high , or to the synodic month , in hypothesis I imagine you would n’t want the Mary Leontyne Price to go downcast , or back again . Or perhaps that ’s just my interpretation .

The response on Twitter to Boyd ’s message was not idealistic , to say the least . Some phone it“an embarrassment and disgusting grift”and others brought up Gandalf ’s famous“fool of a Took”comment .

JRR Token has been preparing to set up for the retiring few months , accord to itswebsiteandsocial medium activity . It seem to be yet another plug coin , which are make in the dozens on a daily basis by developers call big recurrence . take a crap hype coin is easygoing , as explained by theNew York Times , and tight . However , the majority of them become wretched after a few weeks .

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What ’s worrisome in this case though is that JRR Token ’s creators got a well - known figure in the Lord of the Rings biotic community to endorse their cozenage crypto . Even though the receipt has n’t been great , some people might genuinely believe what Boyd is tell and invest their money into JRR Token , which will be usable for pre - sale on Friday .

Gizmodo reached out to Cameo for comment on Boyd ’s picture . We ’ll ensure to update this blog if we receive a response .

At the end of the twenty-four hours , it ’s likely that JRR Token wo n’t be around for much longer . Anything tie in to The Lord of the Rings and its author , J.R.R. Tolkien , is ferociously protected by the Tolkien estate , which is n’t shy about accept out its swords andsuing .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

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