With ostensibly little fanfare , Facebook has launch its new app Lasso , a standalone poor - form picture platform that ’s been billed as a challenger to TikTok . According toTechCrunch , the app is Facebook ’s attack at winning over its dwindle away demographic of teens .
“ Lasso is a new standalone app for brusque - form , entertaining videos — from comedy to stunner to fitness and more , ” a Facebook spokesperson told Gizmodo in a statement by email . “ We ’re delirious about the potential here , and we ’ll be gathering feedback from people and Lord . ”
A author toldTechCrunchlast calendar month ahead of its launch that the app was “ fundamentally TikTok / Musically , ” add that it was “ built for teens , fun and amusing and focalise on creation . ” A spry survey of the app on Friday sprain up a comparatively easy - to - navigate , full - CRT screen platform with a Discover page not too unlike that of Facebook - have Instagram . The app also features a feed for “ Today ’s Top Creators . ”
Users can enter with either Facebook or Instagram , which the caller said will help it tailor the in - app experience to drug user ’ interest over fourth dimension . Lasso ’s creative shaft let in the ability to aline speed or add music , and its catalog includes billion of licensed songs . The app currently allows user to interbreed - post their video to Stories on Facebook , and the ship’s company say it would soon allow users to share their Lasso video to Instagram Stories as well .
It ’s worth noting that all profile and video on the weapons platform are public .
As theVergenoted , Pew Researchdata issue earlier this year showed that approximately one-half of teens historic period 13 to 17 in the United States report using Facebook , down from the 71 pct that report using the social media platform during Pew ’s 2014 - 2015 view . YouTube was the preferred platform of choice for teens , accord to its late data , with Instagram and Snapchat trailing behind .
It is queer that Facebook ostensibly made little noise about Lasso prior to its launching . The company say it is “ starting small ” and plans to collect feedback from users and its creators .
The app is presently available in the U.S. on iOS and Android .
[ TechCrunch ]
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