Facebook has signed an agreement with Washington res publica to revise its advertising political platform after aPro Publica investigationfound it could be used to abet trapping discrimination . Washington Attorney General Bob Ferguson leda year - farsighted investigationinto Facebook ’s targeted advertising feature , which lets adman let in or exclude substance abuser from seeing certain ads .
“ Facebook ’s advert program give up unlawful discrimination on the basis of backwash , intimate orientation , disability and faith , ” Ferguson told Reuters .
Because adman could choose to keep out Spanish speechmaking , disabled , or LGBT user , a coalescence of civil rightfield group take Facebook to royal court , alleging the advertising platform , as originally designed , rape the Fair Housing Act .

“ We ’ve removed M of categories related to potentially sensitive personal attributes — like race , ethnicity , sexual orientation and religion — from our excommunication targeting tool , ” Facebook said to Reuters .
Though Facebook users may not explicitly name their race , religious belief , or sexual orientation in their profiles , the troupe has used behavioural data ( what users “ like , ” share , etc . ) that acts as a proxy . So , an advertiser could n’t explicitly shroud ad from Latino users , but could , however , hide ads from users who “ are concerned in or will reply well to Latino content , ” asdescribed on Facebook ’s internet site . An advertiser could n’t explicitly hide ads from handicapped people , but could hide ads from exploiter “ interested in wheelchair ramps . ”
We reach out to Facebook to confirm whether pagan affinity point will continue in non - protected subject ( such as vesture , music , etc . ) and will update when we hear back .

[ Reuters ]
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