Snapchat , which desperately ask to attract more substance abuser as its parent company Snap finds itself eddy the drainpipe just eight month post - IPO ( it ’s fucked ) , announce in an remuneration report earlier this week it is design a major redesign in an attempt to attract a fresh demographic ( the olds ) . According toBusiness Insider , the launch date for Snap ’s last - ditch gamble is pretty soon : December 4th .
Per the Business Insider report , sources say that date is the internal target for a redesign that would move around some of the app ’s key workings . While the app will still unfold directly to a television camera , it will no longer separate direct messages from friends in a “ schmoose ” section accessed from the left side of the screen from the shared “ news report ” section on the right . Instead , all content from a Snapchat user ’s social web will be accessed from a single point on the unexpended side of the screen .
On the good side , Snapchat will be merging user - crowdsourced video from event with “ subject produced by Snapchat ’s publishing cooperator like NBC and BuzzFeed ” in a subdivision called “ Our Stories . ” Additionally , the right side of the concealment will show video from verified celebrities . The content displayed in this section will be algorithmically decided to create an “ interminable ” provender , and it ’s not light how that will affect the 70 - plus media companies presently found in the app ’s “ Discover ” section .
We ’ve reach out out to Snap for verification that Business Insider ’s account is indeed what the redesign will really mean , and we ’ll update this post if we see back .
The project alteration do seem substance abuser - well-disposed , and they certainly show that Snap wants to ensure users have the opportunity to access a wider variety of subject matter more easily . But at the end of the daytime , Snapchat arise as a cool way to trade secret messages and dick exposure with friends and it ’s not clean-cut how many of its 178 million current users will answer to the change . Many of the company ’s current woes seem to stem from its failure to break into a aggregated - medium market where its competitors have most of the advantages and are steal its ideas .
It ’s not clear that the trouble is really Snapchat ’s layout , but that , well , everything it does can be done on platforms with much large market contribution . Whatever freshness Snapchat has leave has gradually diminish as it ’s elderly or seek out ill - advise waysto push advertizing , and almost all of its features have been appropriate by larger competitors like Facebook and in particular Facebook ’s subsidiaryInstagram . Snapchat has also muck up wads of money on thingslike Snap Spectacles , which it produced in sullen excess of demand to a loss of at least $ 39.9 million ( in the larger linguistic context of a last - quarter loss of $ 443 million ) . Its experiment withaugmented realityhave been coolheaded , but have n’t been revolutionary or changed how people use the app .
But as the companymade clearin its earnings theme , taking the peril of a redesign is necessary , because otherwise the whole patronage is likely to come crashing down .
“ There is a inviolable likelihood that the redesign of our app will be disruptive to our business in the short term , ” Snap wrote . “ … We ’re uncoerced to take that risk for what we believe are substantial longterm benefits to our business enterprise . ”
[ Business Insider ]
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