Cue the confetti:Jennifer Anistonand her haircare brandLolaVieare celebratingone year in business!And to mark the major milestone on September 8, theMorning Showstar, 53,is unveiling two additions to the line:Restorative ShampooandConditioner.Aniston teased the launch — her third and fourth in the line following her debutGlossing Detangler,Perfecting Leave-In ConditionerandLightweight Hair Oil— witha shower pic on Instagram.“Something’s coming,” she captioned the post.The gentle duo ($29 each onlolavie.com), like all products the brand creates, is safe for color-treated hair and vegan. The 96% naturally-derived formula is also loaded with MVP beauty ingredients including ceramides, niacinamide and biotin.Aniston tells PEOPLE she hopes customers will “love” the results.“It was really important to have it perform on a large group of people with different hair. We worked really hard to make sure it worked for as many hair types as possible,” says Aniston, who enlisted her friends with different hair types — from “reallycurly, curly, curly, and thick, thick, thick to thin and wispy” — to put the system to the test.Aniston explains that nailing the right mix of ingredients was key. With this launch the brand created two proprietary complexes, one to promote volume and another overall hair health.“I wanted these to be able to take care of a number of issues, so they do more than just clean the hair,” Aniston says.She challenged her team to figure out “how do we get natural ingredients in a shampoo or conditioner to perform. Because a lot of times you have to put a lot of crap into different shampoos and conditioners to get that sort of slick, sexy, voluminous look. But then after a while, it starts to break your hair down, because of the build up of all that stuff.“Steve Granitz/WireImageAs for her own hair, Aniston says that in recent months she’s enjoyed letting her tresses be “au natural.““I’ve never been able to really just do it without mixing a ton of different products into my palm to make it behave. So, it was a big relief for me to have the products that we’ve created so far [during that time], because I was able to do my own hair.“Jennifer Aniston/InstagramAniston showed proof of her amazing mane on Instagram in July with a beach snap (above) that racked up more than 1.5 million likes and scores of compliments. She says she owes the good hair day all to LolaVie.“I’ve never had been able to have nice curls at the beach. It’s just always looks like a rat’s nest. So it was amazing,” she says. “I’d been spending a lot of time at the beach, which can make my hair really dry. Having the detangler and the leave-in do its thing has been one of the greatest gifts. The best sort of show of success is that if it’s working for me, then I feel like I’m satisfied.“Now back at work filmingThe Morning Show, Aniston says the constant styling on her hair causes some “wear and tear” but “compared to what it used to be, it’s not bad at all. I’m able to get back into the work grooveandmaintain my hair health.“A hair icon to many, Aniston shared some of the stars whose hair she admires.“I love Elle McPherson’s hair. I always have. I love Bridget Bardot, if we’re going back in time into beautiful, sexy, roll out of bed kind of hair,” she says. “Kate Moss has that very similar sort of vibe. Valerie Bertinelli. When I was a kid, I remember ripping a picture of her out of a magazine and bringing that into Vidal Sassoon. I just love long, beachy, beautiful hair.“Rich Fury/GettyFor the moment, Aniston will enjoy this achievement, but rest assured LolaVie is just getting started.“I’m working on getting the rest of our products up and running and perfecting those. There’s a couple more that are going to probably be rolling out soon. Or, sooner than later, I hope!”
Cue the confetti:Jennifer Anistonand her haircare brandLolaVieare celebratingone year in business!
And to mark the major milestone on September 8, theMorning Showstar, 53,is unveiling two additions to the line:Restorative ShampooandConditioner.
Aniston teased the launch — her third and fourth in the line following her debutGlossing Detangler,Perfecting Leave-In ConditionerandLightweight Hair Oil— witha shower pic on Instagram.
“Something’s coming,” she captioned the post.
The gentle duo ($29 each onlolavie.com), like all products the brand creates, is safe for color-treated hair and vegan. The 96% naturally-derived formula is also loaded with MVP beauty ingredients including ceramides, niacinamide and biotin.
Aniston tells PEOPLE she hopes customers will “love” the results.
“It was really important to have it perform on a large group of people with different hair. We worked really hard to make sure it worked for as many hair types as possible,” says Aniston, who enlisted her friends with different hair types — from “reallycurly, curly, curly, and thick, thick, thick to thin and wispy” — to put the system to the test.
Aniston explains that nailing the right mix of ingredients was key. With this launch the brand created two proprietary complexes, one to promote volume and another overall hair health.
“I wanted these to be able to take care of a number of issues, so they do more than just clean the hair,” Aniston says.
She challenged her team to figure out “how do we get natural ingredients in a shampoo or conditioner to perform. Because a lot of times you have to put a lot of crap into different shampoos and conditioners to get that sort of slick, sexy, voluminous look. But then after a while, it starts to break your hair down, because of the build up of all that stuff.”
Steve Granitz/WireImage
As for her own hair, Aniston says that in recent months she’s enjoyed letting her tresses be “au natural.”
“I’ve never been able to really just do it without mixing a ton of different products into my palm to make it behave. So, it was a big relief for me to have the products that we’ve created so far [during that time], because I was able to do my own hair.”
Jennifer Aniston/Instagram
Aniston showed proof of her amazing mane on Instagram in July with a beach snap (above) that racked up more than 1.5 million likes and scores of compliments. She says she owes the good hair day all to LolaVie.
“I’ve never had been able to have nice curls at the beach. It’s just always looks like a rat’s nest. So it was amazing,” she says. “I’d been spending a lot of time at the beach, which can make my hair really dry. Having the detangler and the leave-in do its thing has been one of the greatest gifts. The best sort of show of success is that if it’s working for me, then I feel like I’m satisfied.”
Now back at work filmingThe Morning Show, Aniston says the constant styling on her hair causes some “wear and tear” but “compared to what it used to be, it’s not bad at all. I’m able to get back into the work grooveandmaintain my hair health.”
A hair icon to many, Aniston shared some of the stars whose hair she admires.
“I love Elle McPherson’s hair. I always have. I love Bridget Bardot, if we’re going back in time into beautiful, sexy, roll out of bed kind of hair,” she says. “Kate Moss has that very similar sort of vibe. Valerie Bertinelli. When I was a kid, I remember ripping a picture of her out of a magazine and bringing that into Vidal Sassoon. I just love long, beachy, beautiful hair.”
Rich Fury/Getty
For the moment, Aniston will enjoy this achievement, but rest assured LolaVie is just getting started.
“I’m working on getting the rest of our products up and running and perfecting those. There’s a couple more that are going to probably be rolling out soon. Or, sooner than later, I hope!”
source: people.com
