Photo: Beyond Meat
Kim Kardashianis giving Beyond Meat her seal of approval.
The SKIMS founder, 41, appears in the plant-based meat’s newest campaign as their first chief taste consultant.
In the campaign video,The Kardashiansstar talks about her respect for the brand and what makes her fit to be their chief taste consultant.
“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset,” Kardashian cheekily says in the video. “My taste.”
In the clip, she sports hernew platinum blonde lookand is wearing a sleek all-black outfit with a sleeveless turtleneck and high-waisted black pants. She is standing in a modern kitchen with a chef on each side of her, taking turns handing her different Beyond Meat dishes.
The entrepreneur has been an advocate forplant-based diets and Beyond Meat products for several years. Last year she evenshared her vegan taco recipe made with Beyond Meaton sisterKourtney’slifestyle blogPoosh.
“I’ve been focusing on going moreplant-basedand can tell you thatBeyond Meatis my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family,” said the star in a statement. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its Chief Taste Consultant to inspire people to include Beyond Meat in their diets.”
In celebration of her new role, Kardashian will share her favorite products through Beyond Meat’s newsletter which will also include exclusive offers, recipes and content. Fans can sign up for the newsletter on theBeyond Meat website.
Other celebrities have backed the meat-alternative brand such asKevin Hart,Shay Mitchell,Snoop DoggandLiza Koshy.
source: people.com
