Do you want NFT fries with that ? It looks like McDonald ’s is making its way into the metaverse by register for 10 trademarks in the virtual place .
Josh Gerben , a stylemark lawyer and founder of Gerben Intellectual Property , recentlyspottedthat McDonald ’s had file ten trademark applications that advise the degraded - food colossus is interested in setting up a “ practical eatery sport actual and virtual goods , ” as well as a “ practical restaurant online have home delivery . ”
Among the many facets of the diligence , McDonald ’s look for to extend its own intellectual attribute , like names of foods and optical stigmatisation , to cover “ virtual solid food and beverage products ” , including “ downloadable multimedia system file containing artwork , text edition , audio recording and television files , and non - fungible tokens [ NFTs ] . ”
The trademark filings also indicate that McDonald ’s could run various entertainment events such as euphony concerts in the metaverse .
Like many aspects ofthe metaverse – an all - connected virtual reality environment in which citizenry can interact with other exploiter and the artificial human race around them – it ’s unclear how any of this will really act upon . At the danger of altogether miss the point , what ’s the use of a virtual Big Mac ?
Nevertheless , it ’s clear that McDonald ’s does n’t need to miss the metaverse bandwagon before it ’s too latterly . Back in November 2021 , McDonald’sran a competitionto give away ten NFTs of the McRib to keep the iconic sandwich ’s 40th anniversary .
A number of other transnational companies , include Nike and Coca - Cola , have alsoexpressed a desireto " enter the metaverse " in some form or another .
“ When you see this critical mass of large fellowship making this many unexampled stylemark filings , it ’s very clean-cut this is coming , ” Gerben toldForbes . “ I think you ’re last to see every brand that you’re able to call up of make these filings within the next 12 months , ” Gerben tot up . “ I do n’t call up anyone wants to be the next Blockbuster and just completely ignore a unexampled technology that ’s coming . ”
