lot of multitude keep food diaries or lumber their calories through an app , but few take it to the horizontal surface that Israeli - Dutch artist Itamar Gilboa did . Rather than just tracking what he ate , Gilboa sculpted each item , resulting in 150 type of products and 8000 individual pieces which he presented as theFood Chain Project .
The undertaking was prompted byGilboa’smove from Tel Aviv to Amsterdam . After notice how his new localisation impress his diet — Danish staples were replacing definitive Mediterranean cuisine — he started consider about his intake and the impingement of his nutritionary decision . Over the next yr , he painstakingly noted everything he ate , leaving him with a massive amount of data . While examining his own dietetical habits , he became hypnotised with solid food as a worldwide issue and decided to create a visual manifestation of his own food intake to prompt others to think about the consequences and scope of theirs .
Gilboa spent the next three years creating precise adhesive plaster replicas of each individual detail , leaving him with a collection of pure white-hot , life - size sculpture of 365 days ' Charles Frederick Worth of intellectual nourishment and drink . Each item is available for sale , and 70 percent of the issue go to Fair Food International and Youth Food Movement . Gilboa explained that by donating profits to two food - append non - governmental organizations , he has create a cycle . " What I squander is turned into artwork , which , when sold , becomes nutrient again , thereby creating a solid food chain , ” said Gilboa to theHuffington Post .
A preview of the exhibit was displayed in 2013 for Dutch Design Week in Eindhoven , and in 2014 , Gilboa pose the complete collection in the phase of a pop up - up supermarket at theNieuw Dakota , an art museum in Amsterdam .
Most recently , the traveling pop - up appeared at the 2015Amsterdam Art Fair .
Now think about your personal supermarket . What would it look like ?
All article photograph are courtesy ofFood Chain Project
[ h / tWired ]
